In the Fall of 2012 we opened the doors to our first retail store, tucked inside a small shopping center in Miami Florida. As the first business of its kind, in a community largely unaware of the advances being made in electronic-cigarette technology (or even vaping, generally), we had a steep climb ahead of us. The general public still viewed e-cigarettes as a novelty, and our initial customers consisted almost entirely of the very few enthusiasts that were around at the time. Though small in numbers, these customers grew to become very vocal in their support for what we were doing. Until this point, they didn’t have many alternatives to the faceless, overpriced internet suppliers peddling cheaply sourced products of questionable origin and quality. And rarely, if ever, did customers have the opportunity to try something before buying it. For them, Vapor Shark provided a relaxed, pressure-free atmosphere where they were free to learn about what was available, consult experts, and comfortably decide for themselves which products would be best for them. They could be confident in knowing that all products purchased from us were backed by our full customer satisfaction guarantee, and that our knowledgeable staff would always be there if they ran into trouble. It also allowed customers to sample a wide array of hand-crafted flavors, produced in-house under the highest quality standards.